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The Madison Project is a community created for marketing professionals.Art Direction, Branding, Print Design2012 -
Subway Poster design for Johnnie Walker BLUE LABEL.Advertising, Art Direction, Copywriting2012 -
Branding and Stationary packageBranding, Creative Direction, Typography2012 -
2010 Annual ReportGraphic Design, Typography, Branding2011 -
The challenge for our 2008
Annual Report was to focus on sustainability.
The solution was designing a full color, 28 page report printed on recycled stock and utilizing web press printing process to minimize costs. I worked directly with our printers, onsite and throughout the process to minimize waste produced by proofs and final output.
10.5”x13.5”
newsprint stock
webfed pressGraphic Design, Branding2011 -
Condom Wrapper DesignArt Direction, Graphic Design, Packaging2012 -
The challenge was to develop a high impact handout with a long shelf life. The Sustainable Initiative was constantly updating their database so a typical brochure just wouldn’t do.
This solution allows for customizeable inserts that can be produced in-house. The handouts will never be out of date.
5”x7” recycled cardboard stock
laser cut logo
customizeable insertsGraphic Design, Packaging, Branding2011
© Luis Acosta 2012
